Path 1: the asteroid belt
2M views · 40 saves
A post aimed at “everyone” drifts between two niches. To almost everyone it’s a blip in the sky: seen, scrolled past, never looked up.
Example dataGravity by Orbit · TikTok content strategy
Stop launching blind.
Too many TikToks go out with no aim and come back with no answers. tells you what to post and, after every launch, why it worked, so the next one flies straighter.
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The problem
Most content is launched blind.
The tools got fast. They can make a month of posts in minutes. But speed without aim just means more posts that go nowhere, and no idea why.
0105
More posts isn't a plan.
Volume tools make it easy to post a lot and hard to know what's working.
Views aren't the goal.
A post can get 50,000 views and send nobody to your app or shop. That's a blip in the sky.
Aiming at everyone lands you nowhere.
Talk to two audiences at once and you sit between them, pulled by neither.
One viral post doesn't repeat itself.
If you can't say why it worked, you can't do it again.
Your accounts aren't disposable.
Tools that post for you, or run accounts for you, can put the thing you're building at risk.
Gravity starts where the others stop: with the aim.
Lots of launches. No course. Most end up in the belt.Comet: seen by everyone, followed by no one.
How attention works
Views are light. Pull converts.
Every niche is a planet. Light travels everywhere, so anyone can see your post. But pull only works up close: the people who save, follow and buy are the ones your content passes near.
Path 2: the close approach
80k views · 6k saves
A post aimed at one niche curves close to its planet and gets captured. Fewer people saw it. Far more of them pulled closer.
Example dataYou can look at a star all night and never find out its name.
Like gravity in space, pull drops fast with distance: twice as far off-target, a quarter of the pull. That’s a way of picturing it, not a law of marketing. Numbers above are examples.
See how aims a post →01 · Trajectory
Every post is aimed.
starts from what already works and corrects the course after every launch. That’s the trajectory: where your content is headed, and why.
- Start from proof, not a blank page. 38 formats so far, each built from a slideshow that already worked. 17 of them come from real posts our founder picked and we rebuilt slide by slide.
- Matched to your niche. Each format fills with content written for your kind of product, so a finance app and a streetwear brand never get the same slides.
- Every result corrects the course. Each post you launch is matched back to the format and hook that made it.
- A hook leaderboard. See which opening lines pull and which to drop.
Verdict · this week
On course: Tips & Rules is pulling 1.8× your usual views.
Example dataHook leaderboardExample data
- 01“3 money rules I wish I knew at 22”2.4×
- 02“Stop doing this with your paycheck”1.6×
- 03“My budget app, honestly reviewed”0.7×
02 · Pull
Count the views. Measure the pull.
Pull is how strongly a post draws people toward you: they save it, share it, follow you. And like gravity in space, it only works up close. tracks those signals, not just the view count, so you can tell a blip from a post that’s really pulling.
- 3.1Saves per 100 views
- 0.8Shares per 100 views
- 1.8Followers per 1,000 views
- Saves and shares, per post. The quiet signals that someone wants to come back or bring a friend.
- Followers gained, day by day. Who stuck around, tracked per account.
- High-pull formats stand out. Verdicts and the hook leaderboard show which formats and hooks perform on your accounts, so you know what to plan more of.
- Honest about the gaps. TikTok's public stats don't include link clicks or installs. We say so, and we never fill the gap with made-up numbers.
Pull drops with distance
IllustrationDistance 1full pull
Distance 2a quarter
Distance 3a ninth
Pull, don’t push.
How we measure pull →03 · Orbit
Get in their feed. Stay in their orbit.
People rarely act the first time they see something. Marketers have a rule of thumb for it, the “rule of 7”: it takes several touches before someone buys. plans those touches as seven close passes, across your accounts and formats, so the same person meets your product several times, in different ways.
- Planned touchpoints, not reposts. Different formats, hooks and accounts carry the same product, so each pass feels new.
- Every account, one orbit. Your accounts post on one flight plan, so they support each other instead of competing.
- Built not to look recycled. No item twice in a slideshow, backgrounds rest 30 days per account, hooks rotate.
- A pace that lasts. Weekly slots per account and one button, Fill the gaps, keep the orbit going without you rebuilding a plan every Monday.
One week, seven passesIllustration
- MonFormat A@account 1
- TueFormat C@account 2
- WedFormat A, new hook@account 1
- ThuFormat B@account 3
- FriFormat C, new hook@account 2
- SatFormat D@account 1
- SunFormat B, new hook@account 3
The rule of 7 is a marketing rule of thumb, not a law. The number varies by product and audience. We use it to plan repeated, varied touchpoints, not to promise results.
Want this plan for your accounts?Join the waitlist
How it works
Plot it, post it, prove it.
Here’s how will work once your early access opens. Three steps, and your first launch should take about five minutes.
01Step 1 of 3
Plot it.
Add your app or brand once: name, a photo or icon, one line about what it does. picks the formats that suit your niche and lays out a flight plan across your accounts.
02Step 2 of 3
Post it.
Download the slides, or send them to your phone with a QR code, and post natively on TikTok. A launch run walks you through each post: copy the caption, open TikTok, tap “Launched it”, next.
- Launch 4 · readoutExample data
- Views
- 0
- Saves
- 0
- Shares
- 0
On course: Tips & Rules is pulling 1.8× your usual views.
03Step 3 of 3
Prove it.
tracks each post’s views, saves and shares, matches them to the format and hook, and tells you what to launch next.
Join the waitlist
Free to join · Early access opens in waves
The stack
Most tools automate the bottom. We work at the top.
Making content has three layers. Most tools put their weight on the lower two: making more, posting more. is built for the layer that decides whether any of it works.
Layer 3 · Gravity’s home
Iteration: what to post, and why.
Strategy, ideas, learning from results. This is ’s home: proven formats, verdicts, the hook leaderboard, a weekly flight plan built from what’s winning.
Layer 2
Content: making the posts.
makes them too: formats filled for your niche, real photos, TikTok-style text, easy swaps.
Layer 1
Distribution: getting them out.
You post natively from your own phone, in seconds, with the launch run. We don’t run your accounts, and we don’t post through hosted phones.
- Many other tools
- Auto-post, AI people, credit packs.
- Gravity
- Strategy first, real photos, you post from your own phone.
Need AI avatars, AI video or auto-posting? We don’t do those.
Want the strategy layer?Join the waitlist
Real output
Real slides. Nothing mocked up.
Every cover in this orbit is a real render from ’s format engine. No AI faces, no stock “results”, no mock-ups.
No testimonials yet: isn’t open. When real users share results, they’ll go here, with their permission and their numbers.
Want slides like these for your niche?Join the waitlist
Who it’s for
One account or forty, the same course.
is built for one founder posting every day, a brand running a few accounts, or an agency running many brands.
- One account, one ring
Solo founder.
You built an app and you need people to find it. gives you a format that fits your niche, a plan for the week and a plain answer to “is this working?”.
- Three accounts, one ring
Brand.
You sell clothes, a product or an app and post on a few accounts. keeps every account on one flight plan, varies the content so it never looks recycled, and shows which account and format pull the most.
- Many brands, many rings
Agency or operator.
You run many brands and many accounts. gives you one calendar per brand, bulk weeks, a launch run that gets you through the queue fast, and a stats page per brand.
Sound like you?Join the waitlist
FAQ
Questions, answered in plain words.
The things people ask before they join. Still unsure? Joining is free, and you can leave in one click.
Ready?Join the waitlist
Early access
Your first launch starts here.
isn't open yet. Early access opens in waves: join the waitlist and we'll email you when your spot is ready.
- Free to join, no card
- Only waitlist emails, unless you tick the box
- One-click unsubscribe, any time
- Your email is never sold